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WHAT IS VISUALIZATION

3D visualization refers to the process where graphical content is created using 3D software. Visualizations purpose is to highlight the beauty of designs by using magnetic colors and environments that attract customers and retain user attention. It all starts with engineering phase, what includes planning, designing (CAD) and evaluation. Quality of the base documents, 3D modeling environments, objects and lighting setup are the foundation of an impressive visualization.

FROM ZERO TO HERO A.K.A. HOW WE DO IT:

STEP NR 1 – PLANNING AND GATHERING INFORMATION
All projects actually should start with planning phase. Without a good plan everything eventually breaks down. This step is a must and a foundation for a great visualization. To continue, we need more information like: what is the greatest emotion that your clients want to gain from your ordered design, which documents we have as base materials and then we collect “alike” pictures and get inspired by different design types. For example in some case it’s enough for us to get just one reference image, like:

STEP NR 2 – MODEL IT HARD
Next we use low polygonal modeling to define a base shape of focal objects inside our project. We keep it simple at first:

STEP NR 3 – ENVIRONMENT
We model a basic environment. This helps to get an idea of what we are doing and we can choose our camera angle. Basic lighting sources and sometimes HDRI (panoramic photo wrapped around the scene) is added to get a better view of a project:

STEP NR 4 – ANGLES AND DETAILS
When everything looks nice and dandy at a glance, we add some details into the environment. We remodel necessary objects into high polygonal meshes. We also fix (if necessary) the camera angle and add some depth of field:

STEP NR 5 – MATERIALS, LIGHTING AND FINAL IMAGE
Adding and creating some textures to produce realistic materials is a must. After materials we play with light sources and check if the light balance is OK. There are tons of ways to set up proper lighting but eventually you have to pick one. We render the picture (not with full samples yet) and check if the picture looks great:

STEP NR 6 – POST PRODUCTION AND FINAL CHANGES
We use Adobe Photoshop as our post production software (for images) to modify color balance, add blur, make details sharper, add color overlays, mask something in or out, etc. After these last modifications, it’s time to get our work reviewed: